A couple of days back, I was walking back to the 40th street subway station after catching a movie at U Penn (Wedding Crashers if you must know). I happened to walk past a south indian girl X, and for some reason she initiated conversation with me. Obviously, I was a little surprised (and flattered) but hmm... then we are 2 tams in the US of A. Then, she asked me if I could help her find a job. Ohh, so thats why she wants to talk to me. I told her ok, give me a call tomorrow and I will give you a couple of contacts where I intern and you can take it from there. Then she calls me the next day, and asks me if I could come with her for a 'business meeting' in the evening. NOW, I knew something was fishy. Why would some random person on the road want to meet me? Ok, maybe as a convenient contact but meet me? But, then it would be fun to just play along and see what the con was all about. I always was curious as to how these confidence schemes operated. I also wanted to test if I could play it 'cool', you know- play along and don't give the game away. Thats a good skill to have right- how many times have you been around people you need to get along with but don't really like that much. Also, you get this whole 007 feeling. So, I went.
This turned out to be one of those pyramid schemes. I could explain to you what a pyramid scheme is, why it looks good, why it doesn't work and why people think it works when it actually doesn't work. But, I won't. This so called company called BWW was behind the pyramid scheme in my case. Read this link. And this.
You know why it sucks and now to the more interesting part of how they.One of the basic things that is necessary to sell one of those schemes is that people should believe what you are telling them, so basically you need to make them trust you. So, there is this whole elaborate scheme is set up to win over your trust.
1) The 'conference' was at the Radisson. Impressive.
2) The speaker first goes out to make you feel miserable about how you are currently doing in life. 'See you work so much and make so little money!' 'What will you do when you retire' He goes about doing this whole math about you work 10 hours, sleep 8, do other stuff for 2 and watch tv for 4. Instead of watching TV you can easily make tonnes of money. You should be so happy that this opportunity has landed on your lap.
3) 'Raj' and 'Rama' tell of the time when they made platinum and how their life has changed. The whole room resonates to the sound of their jokes and anecdotes. But then of the 160 people in the room, of which apart from the 40 'guests' everyone else is in on the con.
4) There is a break, where X takes me to meet one of the 'senior' members, who tell me about all the money that he made in the scheme. I also meet Y, who stays 2 streets away from me in Besant Nagar. How much luckier can I get in life
5) They do realize that there are likely to be a number of people who are likely to be skeptical about this scheme.(Very rightly so!) So, in order to make those who are not skeptical stay that way, all skeptics are labeled as 'later' people (who don't realize the opportunity they are missing) and non-skeptics (the suckers) are labeled as 'NOW' people (smart people who know how to take their chances in life). It was pretty convincing, if I hadn't known the game from the word go.
So, there is a good chance you would fall for this. Apart from the basic question, dude if this scheme was so good, why isn't everyone in the world super rich, there were a lot of holes in what they said. A reasonably clever person could have figured the whole thing out:
1) They have a 'brochure' that they are very wary to give out to anyone. They won't let you take it home. Or even see it without one of them being in person. Why would that be?
2) The pyramid scheme uses geometric progression, so a guy at level 10 of the pyramid with breadth 4 atleast has 4^10=2^20=1 million people in on it. I ask this guy Y, the successful magnate, which level he is on. He says 10. I ask him how many people he has under him He says 100. Yeah right!
3) I asked him how much he earned. It was a secret apparantly! I 'understood' and we had a nice laugh on it. Little did he know what I was laughing about.
4) This girl goes out and out to win my sympathy and make me feel good about myself. How dumb does she think I am!
But anyway, it was an interesting experience. It gave me an idea of how these con schemes operate. The basic idea is that for other people to believe you 2 things are necessary:
1) They should trust you.
2) You should firmly believe in it.
It is fascinating to see how something which is blatantly non-sensical at a fundamental level can be made to come across as being all rosy and super duper by top notch PR work. This is really interesting right, trust defies logic! When you trust what a person says you don't attempt to analyze what he just said! The very thought of analysis implies distrust! So, why not exploit that to the fullest! That's what this is all about.
This turned out to be one of those pyramid schemes. I could explain to you what a pyramid scheme is, why it looks good, why it doesn't work and why people think it works when it actually doesn't work. But, I won't. This so called company called BWW was behind the pyramid scheme in my case. Read this link. And this.
You know why it sucks and now to the more interesting part of how they.One of the basic things that is necessary to sell one of those schemes is that people should believe what you are telling them, so basically you need to make them trust you. So, there is this whole elaborate scheme is set up to win over your trust.
1) The 'conference' was at the Radisson. Impressive.
2) The speaker first goes out to make you feel miserable about how you are currently doing in life. 'See you work so much and make so little money!' 'What will you do when you retire' He goes about doing this whole math about you work 10 hours, sleep 8, do other stuff for 2 and watch tv for 4. Instead of watching TV you can easily make tonnes of money. You should be so happy that this opportunity has landed on your lap.
3) 'Raj' and 'Rama' tell of the time when they made platinum and how their life has changed. The whole room resonates to the sound of their jokes and anecdotes. But then of the 160 people in the room, of which apart from the 40 'guests' everyone else is in on the con.
4) There is a break, where X takes me to meet one of the 'senior' members, who tell me about all the money that he made in the scheme. I also meet Y, who stays 2 streets away from me in Besant Nagar. How much luckier can I get in life
5) They do realize that there are likely to be a number of people who are likely to be skeptical about this scheme.(Very rightly so!) So, in order to make those who are not skeptical stay that way, all skeptics are labeled as 'later' people (who don't realize the opportunity they are missing) and non-skeptics (the suckers) are labeled as 'NOW' people (smart people who know how to take their chances in life). It was pretty convincing, if I hadn't known the game from the word go.
So, there is a good chance you would fall for this. Apart from the basic question, dude if this scheme was so good, why isn't everyone in the world super rich, there were a lot of holes in what they said. A reasonably clever person could have figured the whole thing out:
1) They have a 'brochure' that they are very wary to give out to anyone. They won't let you take it home. Or even see it without one of them being in person. Why would that be?
2) The pyramid scheme uses geometric progression, so a guy at level 10 of the pyramid with breadth 4 atleast has 4^10=2^20=1 million people in on it. I ask this guy Y, the successful magnate, which level he is on. He says 10. I ask him how many people he has under him He says 100. Yeah right!
3) I asked him how much he earned. It was a secret apparantly! I 'understood' and we had a nice laugh on it. Little did he know what I was laughing about.
4) This girl goes out and out to win my sympathy and make me feel good about myself. How dumb does she think I am!
But anyway, it was an interesting experience. It gave me an idea of how these con schemes operate. The basic idea is that for other people to believe you 2 things are necessary:
1) They should trust you.
2) You should firmly believe in it.
It is fascinating to see how something which is blatantly non-sensical at a fundamental level can be made to come across as being all rosy and super duper by top notch PR work. This is really interesting right, trust defies logic! When you trust what a person says you don't attempt to analyze what he just said! The very thought of analysis implies distrust! So, why not exploit that to the fullest! That's what this is all about.
2 comments:
Oh I know all about these things... and did you know that Indians are the biggest suckers for this kind of stuff?
And of course I got the link for Miss Gone With The Wind's blog from you... she's a bit Virginia Woolf-ish but makes for an interesting read.
yeah seriously..all the people there were indians..there was another indian guy in UIUC also trying to sell this..
yeah..she is pretty funny actually..
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